If you’re a Rebel CEO™, you’re not here to play small. You’re here to build something bold, something scalable—something that doesn’t run on burnout. That means getting your pricing right. Not just “cover the bills” right. We’re talking pay yourself well, grow with confidence, and actually love your business again right.
Let’s decode that pricing puzzle!
Why Pricing Isn’t Just a Number
Your pricing says more than “this is what it costs.” It reflects your value, boundaries, and big-picture goals.
Here’s why getting it right really matters:
- Your talent, experience, and strategy are always evolving—your prices should too.
- Every course, certification, and messy client experience has leveled you up.
- You’re not here to break even. You’re here to build something sustainable.
The reality is, you’re not running a charity—even charities have operating budgets! It’s time to make strategic pricing decisions that support your growth and help you thrive.
Enter: A La Carte Pricing
One of the best ways to decode your pricing puzzle is to adopt an a la carte pricing model. A la carte pricing is one of the best ways to spot scope creep, protect your profit margins, and get clarity on what each part of your service really costs.
This works especially well for:
- Extra hours of day-of support (like photographers or planners)
- Add-ons like surveys or research deliverables
- Additional design revisions or copy updates
By breaking down your pricing, you can assess your time and costs at each phase, ensuring you’re not losing money if projects adjust or are cut short.
Even if you never show this pricing model to clients, using it behind the scenes helps you:
- Back into your package pricing with real numbers
- Spot where you’re overdelivering (and not getting paid for it)
- Set boundaries that protect your time
Action Steps for Rebel CEOs™
Let’s put your pricing through a reality check. Here’s how to tighten it up without overthinking it:
✅ Audit Your Services
List out every offer and what it actually costs you to deliver. Factor in:
- Your time (tracked, not guessed)
- Team support (even if it’s you doing all the things)
- Tools like HoneyBook, Dubsado, or Aisle Planner
✅ Set Tiered Pricing
Give clients options that scale with their needs (and your time). CRM tools make this easy:
- Build proposals with multiple tiers
- Automate your add-ons or upgrades
- Get paid faster with built-in invoicing
✅ Evaluate Client Feedback
Ask yourself: What do clients really love, and what do they ignore? Double down on what’s working. Cut or shift what’s not.
✅ Run a Time-Tracking Experiment
Track your time for a week. (Yes, the whole week.) You’ll be amazed where your hours go—and how your pricing might need to adjust to match.
Why This Matters for Rebel CEOs™
Strong systems and smart pricing are the secret sauce for a sustainable, joyful, freedom-fueled business. Whether you’re in growth mode or gearing up to pivot, your price should reflect the business you want, not just the one you’re in.
Ready to price with confidence and finally feel good about what you charge?Let’s decode your pricing puzzle and build the CRM system to support it. Start here.
